Marco Kozlowski on Who to Market To

 

Marco Kozlowski explains that you should take finding out who to market to as your first step in the process. At this point, you will be finding the group in which you will be targeting to and only that group. Always make sure you follow this step closely; it is an essential key to making sure you have an easy start.

Making sure you get "The List" is considered the first and most important step. Really there are two lists that you will be looking for; one being for expired properties and the other for being withdrawn properties. Many properties do not actually sell within the set frame of time that a seller has posted them in. You can get these lists at this point but keep records of them as well.

Initially we can start by talking about expired listings and going in depth about what they are. These listings are usually part of a Multiple Listing Service and the contract has just expired with the seller. Marco Kozlowski says that they commonly last between 90 and 180 days. Many sellers are extremely eager at this point to get the home sold and want it done as quickly as possible.

Many different factors could be the answer as to why a home has not sold or the listing expired. Not every listing will get the right kind of exposure that it needs to be able to sell the property. An extra factor to think about is the fact the price that was set could be too high. Sometimes you will find that the housing market could be down in the area in which you are trying to sell how house in.

Several differences can be seen with withdrawn listings when comparing them to expired listings. Sellers can, at any time, disapprove of how an agent is handling marketing of their property. Listings can be withdrawn because there may need to be a price change from the original. When other options to selling a particularly property are found, this would cause them to be withdrawn.

More opportunities than you thought possible are going to be possible with these lists. Having both of these lists is going to be very important to giving yourself more opportunities. The decisions will be easier in who to market to with Marco Kozlowski and the help of these lists.